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Concept for Organizational Culture Change in a Company
Kroupová, Hana ; Čerbák, Jan (referee) ; Konečná, Zdeňka (advisor)
Bachelor thesis treats about organizational culture in the firm XYZ, Ltd. On the basis of questionary is designated structure, elements and orientation of organizational culture of the firm. The emphasis of this work is judge current organizational culture. The goal of this work is suggestion of alternation of the organizational culture to improve the communication among leaders and employees and with it related supposed increasing efficienty of companies.
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Concept for Organizational Culture Change in the Company DDOR, Ltd.
Dostálová, Renata ; Poláková, Eva (referee) ; Konečná, Zdeňka (advisor)
Bachelor thesis treats about organizational culture in the firm DDOR, Ltd. On the basis of selected methods (e.g. observation, questionary) is designated structure, elements and orientation of organizational culture of the firm. The main emphasis of this work is to judge on examination current orientation of organizational culture and communication firm with customers. The goal of this work is suggestion of alternation of the organizational culture to improve the communication with customers and with it related supposed increasing profitability of companies.
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Current trends in communication and teamwork in construction engineering
Kabátová, Nicole ; O''Brien, Kateřina (referee) ; Linkeschová, Dana (advisor)
The diploma thesis deals with current trends in communication and teamwork in construction companies in the Czech Republic. The aim of the thesis is first to theoretically describe and explain the concepts of communication and teamwork and then to conduct research in construction companies and find out what are the current trends in communication and teamwork. The first part of the diploma thesis is theoretical and focuses on knowledge and concepts gained from the literature. The second part of the diploma thesis is practical. Based on the acquired theoretical knowledge, research questions are compiled. Their task is to find out current trends in communication and teamwork. These trends are currently influenced mainly by covid-19 and related problems, which are limiting human contact and isolation. Based on the research questions, a questionnaire survey and two guided interviews are compiled. Their task is to find out how communication and teamwork takes place in construction companies at present. At the end of the thesis, questions focused on current trends in communication and teamwork are answered thanks to the obtained results.
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Staff´s Vocabulary in Retail Chains
JINDROVÁ, Šárka
The submitted thesis deals with the professional speech of employees of selected retail chains. It aims to explore the language and, based on interviews with employees, to capture the current status of the vocabulary of employees of the selected stores and to contribute a partial probe to the research of non-literary Czech. The work will also include a smaller lexicon of collected lexical means with an explanation of their meaning. The first half of the work is focused on the introduction of units and semi-units of national language, especially on slang and professional speech. The second half will be focused on the collected material for its thorough analysis, especially from a semantic and word-forming point of view.
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Proposal for the corporate design of FTVS UK
Lhota, Filip ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual
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The evolution of the Italian written language in commercial communication from 1990 onwards
Hrubá, Zlata ; Štichauer, Pavel (advisor) ; Špaček, Jiří (referee)
The aim of this thesis is to analyse the development of the Italian language used in business environment and also the overall development of the Italian and commercial correspondence from the nineties of the twentieth century to the present. In the first and theoretical part, the work focuses on the introduction of a theory of communication, models of communication and business communication methods, but the main topic of this work is corrispondenza commerciale - a business correspondence. Based on the theoretical ground, a framework for subsequent analysis has been defined, in order to compare and deal with salutation and addressing options, syntactic and lexical changes, and also with polite and formal methods and with various final greetings and formulas. The analysis has provided interesting results demonstrating the occurrence of major changes in the Italian business correspondence and in professional language as well. However, the analysis has brought unexpected results.
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